Small-group strength training · Scottsdale, AZ

Never more than twelve.
Never the same program.

Coached strength and endurance for adults who want to stay capable — with your weights, your progressions and your programming built from your own assessment, not a class average.

No commitment. A coach will call you back — usually the same day.

A proof3 coach watching a member set up a barbell deadlift in Scottsdale
Your prf score Day 1 → 90 days
0
Starting pointReassessment
Group size
≤ 12
Often fewer
Session
60 min
30 strength / 30 endurance
Programming
Individual
Built from your assessment
Location
Salt River
Scottsdale, AZ 85258

Why people come to us

You already know you need to be strong.

That isn't the hard part. Nearly everyone who walks through our door has known it for a while. What stopped them was never the idea — it was the starting.

“I'm afraid of getting hurt.”

“I don't know how to do it.”

“I need help and coaching to do it right.”

“I've never done it before, and I don't know what I'm doing.”

A proof3 coach watching a member deadlift, checking her setup before adding load

Those are the four things people actually say. Not one of them is about motivation. They're all about not knowing where to start, and what it costs to start wrong at this age.

So nobody trains here until we've measured how you move, what you can produce, and where you are today. Then a coach builds around it.

Video slot AThe strength & worry ad
(YouTube embed)

What finally moves people

A birthday you can't argue with.

Fifty. Sixty. A number that turns a someday into a decision.

The scan

A number that says it out loud.

A DEXA or InBody at the doctor's office showing muscle mass falling — or the words sarcopenia, osteopenia, osteoporosis. Numbers are harder to ignore than a feeling.

The moment

Something you used to be able to do.

A suitcase into an overhead bin. Getting off the floor without thinking. A hill that didn't used to be a hill.

The medication

A GLP-1 that's taking muscle with the fat.

The weight comes off either way. Whether lean mass goes with it depends almost entirely on whether you're lifting — and whether anyone is measuring.

What small group means here

Not a class. Not one-on-one.

In a class, one instructor runs the same workout for everyone and counts reps from the front. You are a body in a room.

Here, a coach knows your assessment results, sets your working weights, watches how you move, and adjusts mid-session. The group is the room — not the program.

It isn't one-to-one either. We offer that, and some people need it. But most adults over 40 don't need a coach for every repetition. They need one who's paying attention.

A proof3 coach watching a man in his sixties barbell back squat

An hour, start to finish

What actually happens in a session.

Thirty minutes of strength. Thirty minutes of endurance. A coach who knows your name and watches how you move.

Video slot BIn-class b-roll, 20–30s silent loop
A woman in her seventies performing a kettlebell deadlift at proof3 Two men over fifty performing incline barbell bench press at proof3 Four members over fifty on bike ergs during the endurance half of a session A proof3 coach teaching a man in his fifties a half-kneeling cable pulldown
A member in his sixties entering his session data into the proof3 training app

Your first week

Everyone starts the same way: with your own numbers.

01

The proof3 Assessment

InBody body composition, computer-vision movement screening, and strength and power testing — producing your prf score, one number you can track over time.

02

A 60-minute private session

One-to-one with a coach who walks you through your results and the movements you'll be doing — before you ever step into a group.

03

Nutrition and lifestyle strategy

What you do outside the gym decides most of your result. You leave with a plan for eating, sleep and recovery that fits your actual life.

04

Your first week of training

Small-group sessions with strength and endurance coaching built around what the assessment found.

Measured, not guessed

You'll know it's working.

Most gyms ask how you feel. We reassess — same tests, same equipment, same conditions — so progress is a number that moved, not a sense that something might be different.

Body composition. How you move. What you can produce. Three measurements, one score, tracked from your first day.

InBody body composition results showing weight, skeletal muscle mass and body fat percentage

Who you'll train with

The coach is the product.

Equipment is easy to buy. Someone who notices your left hip dropping under load — and knows what to do about it — is not.

Jim Crowell, coach and founder at proof3

Jim Crowell

Coach · Founder

CEO, global coaching educator, five-time gym owner, lifetime coach. Penn State tennis, CrossFit Games athlete. A world-class coaching eye and the ability to connect the dots with people.

Jon Elms, head coach at proof3

Jon Elms

Head Coach

Husband, father, weightlifter, esports athlete and nationally ranked West Coast Swing dancer. If you want as much education as entertainment, Jon's your guy.

Mindy Swisher, studio manager at proof3

Mindy Swisher

Studio Manager

Twenty years in fitness and wellness, three fast-growing kids, and a gifted connector and strategist. Both the energiser and the organiser.

Elizabeth Giordano, coach and researcher at proof3

Elizabeth Giordano

Coach · Researcher

Researcher in physiology, concussion and weight loss, particularly for underserved populations. Deep history in fitness coaching and horseback riding, and a gifted engager of people.

From members

People who started where you are.

Robin, a proof3 member in her seventies

“I struggled for years to get to the gym regularly, but proof3 has me motivated to return as many times a week as I can. In just a few months, I'm feeling better than I ever have — and I'm 50.”

proof3 member · Scottsdale
Kathi, a proof3 member in her sixties

“I don't feel like I'm stuck. I have measurable results and I know that I'm getting stronger.”

proof3 member · on the proof3 Assessment
Video slot CMember testimonial

What it costs

$249–$299

per month, after your first 30 days

Your first 30 days are priced separately, because they include more: the proof3 Assessment, a private 60-minute session, and a nutrition and lifestyle strategy built for you.

A coach will walk you through the numbers on your call. No surprises.

  • Unlimited small-group training
  • Ongoing reassessment and prf score tracking
  • Personalized programming, adjusted as you progress
  • InBody, movement screening and strength testing
  • Coaching in every session

Common questions

What people ask before they start.

What is small-group strength training?

Coached strength training in a group of never more than 12 people — often fewer — where the programming is individual rather than shared. At proof3, your working weights and progressions come from your own proof3 Assessment, and a coach adjusts them during the session. It sits between a fitness class, where everyone does the same thing, and one-to-one personal training.

I'm afraid of getting hurt. Is this safe for me?

That's the most common thing we hear, and it's why the assessment comes first. We screen how you move before anything gets heavy, your starting weights come from your own testing rather than a class average, and a coach watches your setup during every session.

How much does small-group training in Scottsdale cost?

After the first 30 days, most members at proof3 invest between $249 and $299 per month for unlimited small-group training, ongoing assessments, personalized coaching and the tracking technology. The first 30 days are priced separately because they include the proof3 Assessment, a private 60-minute session and a nutrition and lifestyle strategy.

Do I need to be fit before I start?

No. The assessment exists precisely so nobody has to guess where to begin. Most people who start with us haven't trained seriously in years, or have never lifted with a coach watching. You start where you are.

Is strength training safe in your 40s, 50s and beyond?

Yes, and it becomes more important with age, not less. Adults lose muscle mass steadily from their 30s onward, and resistance training is the most direct way to slow that. The risk comes from loading a movement pattern that isn't ready — which is why we screen how you move before anything gets heavy.

I'm on a GLP-1. Can you help me keep muscle?

Yes, and this is a growing reason people come to us. Rapid weight loss on a GLP-1 takes lean mass along with fat unless you're training for strength and eating enough protein. Because we measure body composition rather than just weight, you can see whether what you're losing is fat or muscle — and adjust while it still matters.

How is this different from personal training?

We offer both. One-to-one gives you a coach for every repetition and suits people managing a specific injury or chasing a narrow goal. Small group gives you individual programming with a coach watching the room, at a lower cost, with other people training alongside you.

How long is a session?

Sixty minutes. Our 30/30 session is 30 minutes of strength work followed by 30 minutes of endurance. Base40 is a dedicated endurance session, also 60 minutes.

Where are you located?

9220 East Vía de Ventura, Suite 121, Scottsdale, AZ 85258 — in the Salt River area, convenient to north Scottsdale, Paradise Valley and northeast Phoenix.

Book your assessment

Tell us where you're starting from.

Fill this in and a coach will call you back — usually the same day — to answer questions and book your proof3 Assessment. No commitment, no pressure.

Start here

Start with the assessment. Decide after that.

You'll leave knowing your body composition, how well you move, where you're strong and where you're not — whether or not you train with us.

Book your assessment